Strategic Planning and Development
Bridgeport Regional Business Council engaged FEI to undertake a review of the 65 year old parade based event known as the Barnum Festival, in Connecticut, USA. The international team of special event experts considered the current festival and made recommendations for revitalising the event. We proposed a new mission and programme, governance, volunteer and staffing arrangements outline budgets and projected economic impacts. In a second phase we went on to design and sell sponsorship packages for the new event.