FEI were appointed by Fáilte Ireland to assess the feasibility of a Halloween Festival as a world-class visitor experience in Ireland. We mapped existing assets and international demand, identified gaps, benchmarked similar festivals and showed how Ireland could be identified with Halloween, particularly in Ireland’s Ancient East. A preferred option was agreed following creative ideation and this was developed into a detailed proposal for the first Púca Festival in 2019.
Development of Halloween in Ireland
"FEI did a great job developing a value proposition for Halloween in Ireland motivating overseas tourists to travel and stay in Dublin and Ireland’s Ancient East. They created an exciting proposal for the brand new Púca Festival and helped us find a Creative Producer to deliver the first edition. They combined great international insight and research with a rigorous Marketing, Communications and Evaluation Strategy, sharing their wealth of experience in the development of tourism festivals."
Ciara Sugrue, Head of Festivals and Events, Fáilte Ireland