Glasgow’s Winter Events

FEI were commissioned by Glasgow Life on behalf of city stakeholders to undertake a review of the city’s current approach to winter events and to identify opportunities to develop a new Winter Festival proposition whilst making recommendations to inform delivery of the current winter programme. We undertook a Portfolio Review of nine existing events, benchmarked international comparators, considered the strategic and policy context and undertook extensive consultation with a broad group of stakeholders.

Our final report made recommendations for vision and objectives, proposed a programme structure, audience engagement, a business model including leadership and delivery, key measures of success, priorities and a timeline.

"FEI have supported the project through a number of stages, providing clear advice and strong advocacy. Their experience of similar developments has been invaluable, and they have been a great partner for this important project"
Julie Pearson, Head of Events, Glasgow Life